The horror cable channel Chiller is seeking to broaden its appeal.
Launched by NBC Universal and DirecTV in 2007, the network plans a programming shakeup, and it will unveil a redesigned logo to complement the new tagline, "Scary Good," Oct. 27.
Chiller's new brand comes from the same team that spearheaded Syfy's rebranding last year for NBC Universal. The overall goal is to bring in audiences that often dismiss the horror genre.
"It was launched as a horror network, but 'Scary Good' links into the fun of being scared," said Dave Howe, president of Syfy and Chiller, in an interview with Daily Variety. "We all enjoy the thrill of a scare and like those round-the-clock scary moments."
Now available in over 40-million homes, the network has noted growing ratings over the last four months since Nielsen began tracking it in June. Chiller's gains include 86 percent in viewers 18-34, 66 percent in adults 18-49 and 45 percent in adults 25-54.
Chiller is planning to boost its programming in December with its first ever original special, "Chiller 13: The Decades Scariest Movie Moments."
The network will also debut its first original movie "The Passenger," based on the novella by best-selling author Jack Ketchum. It will premiere in Spring 2011.
In addition, Chiller will begin airing "Buffy the Vampire Slayer," Joss Whedons iconic Emmy Award-winning series, Nov. 7, beginning with a 24-hour marathon at 6 a.m. ET. The series will continue Nov. 8 in its regular time slots: weekdays at 6 p.m. and 7 p.m. ET.
Other series on the network include NBC's "Fear Factor," "Twin Peaks," "The X-Files," "Masters of Horror," "Tales From the Darkside," "Millennium," "Afterlife," "Apparitions."
"We didn't want to lean into the narrow stereotypes of traditional horror programming," Howe said. "We wanted to make it more accessible and broaden it.
"We have very ambitious plans to grow this network as a brand."
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