Rob Zombie is shedding light on the unique direction he is taking his next film, "The Lords of Salem."

A co-production between Haunted Movies ("Insidious") and Alliance Films, "The Lords of Salem" is written and directed by Zombie ("The Devil's Rejects," "Halloween"), who is currently finalizing the film.

The movie centers on contemporary Salem, where the residents encounter a 300-year-old coven of demonic witches.

"It’s a very strange movie," Zombie told Artist Direct. "I wanted to go against a lot of the conventions that I’ve seen in what are considered horror movies. There are certain things that always happen. I wanted to break away from them.

"It’s a more psychological movie. Lots of little crazy things happen all the way through it. There’s not one particular thing where you’re flying out of your seat. The way it unfolds is like Chinese water torture dripping on you.”

"The Lords of Salem" marks the third co-production between Haunted Movies -- helmed by the "Paranormal Activity" team of Jason Blum, Steven Schneider and Oren Peli -- and Alliance Films. James Wan's ("Saw") haunted house flick "Insidious" is the first co-production, followed by Barry Levinson's ("Rain Man") "The Bay."

Zombie will produce "The Lords of Salem" along with Andy Gould, Blum, Schneider and Peli. Brian-Kavanaugh-Jones will executive produce.

The film stars Barbara Crampton, Sid Haig, Ken Foree, Michael Berryman, Dee Wallace, Meg Foster, Sheri Moon, Brandon Cruz, Judy Geeson, Richard Lynch, Billy Drago.